Eat + Drink · Featured · News
The World Wants Ube But The Philippines Is Running Out
The world is obsessed with ube lattes and purple aesthetics, but a silent crisis is brewing at home. Despite a $455 million global valuation, the Philippines is actually running out of its most iconic root crop. From skyrocketing fuel costs to aging farming incentives, here is why the “New Matcha” is in serious danger and why we are now forced to import our own heritage.