George Optical Puts Eye Health First With “Don’t Lose Sight” Campaign
Last Updated on August 25, 2026 by Over Here Toronto
From weekly eye health lectures and free keratoconus screenings to affordable ZEISS eyewear packages, the campaign promotes prevention, early detection, and accessible eye care this Sight Saving Month
MANILA, PHILIPPINES – Eye health can often go unnoticed until vision problems affect daily life. This August 2026, George Optical is encouraging Filipinos to take a proactive approach to eye care through its “Don’t Lose Sight” campaign.
The campaign marks Sight Saving Month with a month-long focus on eye health education, regular eye exams, early detection, and professional care.
Sight Saving Month takes place every August in the Philippines. It aims to raise awareness about protecting vision and preventing avoidable blindness. (nnc.gov.ph)
At the heart of Don’t Lose Sight is a simple message: vision should never be taken for granted.
Eye concerns can develop slowly. These include childhood myopia, screen-related eye strain, dry eyes, and blurred vision. Regular eye exams can help identify changes early.
Making Eye Health a Priority
Through the Don’t Lose Sight campaign, George Optical continues its commitment to accessible eye care for Filipinos.
The campaign combines eye health education with customer-focused services and offers. George Optical is promoting these initiatives across its stores and digital platforms throughout August.
The brand also launched the “Thank Your Eyes” Digital Campaign. The initiative invites customers to share what they are most grateful to see.
George Optical will feature selected stories on its social media channels. The campaign turns personal experiences into a reminder of the value of healthy vision.
Customers can also access free basic eye checkups at George Optical stores. The brand also offers EyeCare360, a more comprehensive service for customers who want an assessment of their overall eye health. (george.ph)
Bringing Eye Health Education Closer to Communities
Education remains a key part of the campaign.
George Optical will host an Eye Health Lecture Series on its YouTube channel. The weekly sessions will feature Dr. Eileen Caubalejo, George Optical Professional Services Manager.
The sessions will cover practical eye health topics. They will also encourage viewers to pay attention to changes in their vision.
By bringing these discussions online, George Optical hopes to make eye care education easier to access. The brand also wants to encourage more Filipinos to include eye health in their regular wellness routines.
The campaign also highlights keratoconus. This progressive eye condition causes the cornea to become thinner and bulge outward. It can lead to blurred or distorted vision. (george.ph)
Keratoconus may cause frequent prescription changes, blurred vision, light sensitivity, or increased glare. Some people may also experience distorted vision while wearing glasses.
These symptoms can have other causes. However, changes in vision should prompt a professional eye examination.
To support early detection, George Optical branches at SM Megamall and SM Lanang Premier will conduct free Keratoconus Awareness Screenings every Wednesday from 6 p.m. onwards, by appointment.
Affordable Eyewear With Quality Lenses
George Optical also promotes accessible eyewear through its Perfect Pair Packages.
The packages combine stylish frames with lenses from ZEISS, a global name in optical technology.
The Perfect Pair Powered by ZEISS package starts at PHP 2,490. It includes frames, ZEISS lenses, and an eye checkup.
Customers can also use installment payment options through participating credit cards. These include BDO, Metrobank, Chinabank, Citibank, HSBC, UnionBank, and EastWest.
Customers may choose installment terms of 3, 6, 9, or 12 months. Minimum purchase requirements and bank terms and conditions apply.
Senior citizens and persons with disabilities (PWDs) can also receive a 20% discount.
These offers support George Optical’s goal of making quality eye care and eyewear more accessible.
A Legacy Built on Care
George Optical provides eye care services and eyewear for different vision needs and lifestyles.
Its George Eyewear collection includes George Basic, George Kids, George Teens, George Active, and George Signature. (george.ph)
The brand takes a customer-first approach to eye care. Its recommendations focus on each customer’s vision needs, lifestyle, and budget.
With Don’t Lose Sight, George Optical extends this approach beyond eyewear. The campaign encourages Filipinos to learn more about eye health and schedule regular eye exams.
It also promotes early detection and professional guidance when vision changes occur.
Don’t wait until you lose sight. Get your eyes checked, because George cares.
Book your eye checkup at George Optical.
Follow George Optical on social media:
Facebook: https://www.facebook.com/georgeph.official
Instagram: https://www.instagram.com/georgeph.official
