Is Hojicha the New Matcha? Here’s Where to Try It in Manila
For years, matcha has been the star of the tea world. But with reports of a global shortage causing prices to rise, another Japanese green tea is starting to get more attention: hojicha.
With its smoky aroma, nutty flavor, and low caffeine content, hojicha offers a comforting drink without the jitters. It just might be the next big café staple. If you are curious, here is what you need to know and where to get your hojicha fix in Manila.
So, What’s the Difference?
Both matcha and hojicha come from the same green tea plant. The main difference is in how they are processed. While matcha is made from ground, steamed leaves, hojicha is made by roasting the tea leaves, stems, or twigs at a high heat. This roasting process results in:
- A toasty, almost chocolate-like taste.
- Sweet, mellow notes with no bitterness.
- A much lower level of caffeine, similar to decaf coffee.
This makes it a great option for an evening drink or for anyone looking for a gentler alternative to matcha.
Where to Get Your Hojicha Fix
The Matcha Tokyo

This Japanese brand has expanded its menu to include some great hojicha creations. Their lattes are a must-try, and they even have a Burnt Basque Hojicha Cheesecake.
- Price: ₱₱₱
- Location: BGC, Taguig & Rockwell, Makati
- Must-Try: The Hojicha Latte Cloud Foam (₱295) or the Hojicha Earl Grey Latte (₱295).
- Contact: https://www.the-matcha.tokyo/en/pages/cafe
Matcha Later
This popular neighborhood tea bar in Poblacion serves up some creative hojicha-based drinks and desserts.
- Price: ₱₱₱
- Location: Poblacion, Makati City
- Must-Try: The Hojichamisu (₱295), a Kyoto-style tiramisu made with hojicha-soaked ladyfingers.
- Contact: @matchalaterph
Jacque & Matcha (Kamai Tea)

While known for her high-quality matcha, Jacque also offers a smooth Hojicha Latte at her pop-up events. For those who like to make their own drinks, she also sells loose-leaf Yame Hojicha.
- Price: ₱₱₱
- Location: Follow their Instagram for pop-up schedules.
- Contact: @jacqueandmatcha_
Take Five Slow Bar
This pop-up “slow bar” is a great spot for experimental hojicha drinks. They offer creative combinations that you will not find anywhere else.
- Price: ₱₱₱
- Location: Rotating pop-ups around Metro Manila.
- Must-Try: The Double Hojicha Latte (₱240) or the cinnamon-spiced Hojicha Oatchata.
- Contact: @takefive.slowbar
Chatime

The popular milk tea chain has also jumped on the trend with a full Hojicha Series, offering three different takes on the roasted tea.
- Price: ₱₱
- Location: Available at all Chatime branches nationwide.
- Must-Try: The classic Hojicha Milk Tea or the salty-sweet Cream Cheese Hojicha.
- Contact: @chatimephilippines
While it has not reached matcha’s level of fame just yet, hojicha is definitely on the rise. If you are looking for a new tea to try, now is a great time to explore its roasted, comforting flavor.
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