Manila’s Favorite It-Girl Jewelry Brand Penny Pairs Finally Lands in Cebu
Cebu’s fashion landscape just got a massive, sparkly upgrade. Penny Pairs, the homegrown jewelry brand practically universally adored by Metro Manila’s style influencers and celebrities, officially opens its doors in Cebu this April 2026.
The beloved jewelry label chose the Queen City of the South for its very first brick-and-mortar retail space outside the capital. Shoppers can now skip the shipping fees and try on the brand’s viral pieces right inside Ayala Center Cebu.
The Largest Penny Pairs Flagship Store to Date
Penny Pairs went all out for its regional debut. The brand designed this new Ayala Malls Cebu location as its largest flagship store yet.
The team created a highly immersive boutique where guests can fully explore the jewelry collections. You can physically try on their famous everyday staples, consult with experts, and experience the signature Penny Pairs aesthetic in person.
Since launching in 2018, the brand steadily captured the local market by focusing on durable, hypoallergenic, and sustainably sourced accessories. They racked up over 10,000 five-star reviews and even launched massive global collaborations with cultural giants like Barbie and Wicked.
What to Expect Inside the New Boutique
The Cebu flagship brings the ultimate Penny Pairs experience directly to your fingertips. The brand made sure to include every single signature service and collection in this massive new space.
Here is exactly what you can book and buy at the new store:
- Everyday Classics: Browse their famous gold-plated staples, high-quality gold vermeil, and solid gold fine jewelry featuring natural and lab-grown diamonds.
- Permanent Jewelry: Get zapped with your besties! The store offers permanent jewelry using premium 14k white and yellow solid gold chains.
- Safe Piercings: Professional piercers offer ear piercing services starting at just ₱999. They strictly use safe, implant-grade titanium flatbacks to ensure maximum comfort and quick healing.
- Bespoke Consultations: Planning a major life milestone? You can book private consultations to design custom engagement rings, wedding bands, and unique heirloom pieces.
Building Confidence Through Everyday Sparkle
Founder Camille Jimenez-Sandico expressed immense excitement about finally bringing the brand to the Visayas. She noted that the brand has always considered Cebu one of its biggest and most supportive communities outside of Manila.
“Opening in Cebu has been a long goal of ours,” Jimenez-Sandico shared. “We’re so excited to finally meet everyone in person.”
She emphasizes that the store exists to offer much more than just pretty accessories. “This store isn’t just about jewelry; it’s a place where women can discover little ways to feel more confident, whether it’s a sentimental necklace, or a new piercing.”
Store Hours and Location Details
Ready for your next jewelry budol? You can visit the brand new Penny Pairs flagship on the 4th Floor of Ayala Center Cebu.
The store welcomes shoppers daily from 10:00 AM to 9:00 PM. You can also follow their official Instagram at @pennypairs to catch their latest drops, promos, and style inspiration.
What’s your absolute favorite jewelry piece to wear every single day?
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