BLACKPINK’s Jennie Announces “Less Than a Lover”
Last Updated on July 21, 2026 by Melina Competiello
BLACKPINK’s Jennie is officially making her solo return. The global K-pop star has announced her new single, “Less Than a Lover,” which is set for release on July 24, giving fans a brand-new summer track to look forward to.
The announcement comes after weeks of anticipation, with fans already getting a preview of the song during Jennie’s performances at major international music festivals. Now, the highly anticipated track is finally getting an official release.
Jennie Takes Full Creative Control
One of the biggest highlights of “Less Than a Lover” is Jennie’s creative involvement.
According to the official teaser, Jennie not only wrote and worked on the music for the song but also directed its accompanying music video. The project marks another milestone in her growing role as a creative force behind her solo music, giving fans a closer look at her artistic vision.
The teaser image also features the phrase:
“The summer I chose to pause the love story.”
While Jennie hasn’t revealed the full meaning behind the line, it has already sparked plenty of theories among fans about the song’s concept and emotional direction.
A Song Fans Have Been Waiting For
Although the official release is still a few days away, many fans have already heard snippets of “Less Than a Lover.”
Jennie previously performed the unreleased track during several international festival appearances, including Governors Ball in New York, Roskilde Festival in Denmark, Open’er Festival in Poland, and Mad Cool Festival in Spain. Those performances only fueled excitement, with many eagerly awaiting the studio version.
Her agency describes the song as a summer release featuring lo-fi guitar sounds, vintage electric keyboard elements, and Jennie’s more mature vocals, offering a different sound from some of her previous solo work.
When Does “Less Than a Lover” Release?
Jennie’s new single “Less Than a Lover” will be released on Friday, July 24 at 1 p.m. KST, making it available across major streaming platforms worldwide.
With Jennie taking the lead on both the music and visuals, fans are eager to see what she has in store for this new era.
Are you excited for Jennie’s new single? Let us know in the comments below!
Frequently Asked Questions
The single will be released on July 24 at 1 p.m. KST on major streaming platforms worldwide.
Yes. Jennie participated in writing the song, contributed to its production, and directed the music video herself.
Yes. “Less Than a Lover” marks Jennie’s latest solo release and follows months of teasing the track during international festival performances.
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