Likha ng Central Luzon Fair Brings 140+ MSMEs to SM Megamall This Week
Last Updated on September 23, 2026 by Over Here Toronto
More than 140 micro, small, and medium enterprises from Central Luzon are bringing food, fashion, crafts, home goods, and other local products to SM Megamall this week.
The 28th Likha ng Central Luzon Trade Fair opens on September 23, 2026, at Megatrade Hall 2 in Mandaluyong City. The five-day event runs through September 27. Admission is free.
This year’s fair carries the theme “Products Reimagined, Made for the World.” Sellers come from all seven Central Luzon provinces: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales.
For Metro Manila shoppers, the event puts products from across Region 3 in one place. For small businesses, it gives them direct access to a larger market outside their home provinces.
Visitors can check the schedule through the official SMX Convention Center event page.
More Than 140 Central Luzon Businesses Join the Fair
The Department of Trade and Industry Region 3 says more than 140 MSMEs will take part this year.
An MSME is a micro, small, or medium enterprise. These businesses make up much of the local trade sector and often include family-run food brands, makers, clothing businesses, farms, and small factories.
The exhibitors at Likha ng Central Luzon will sell a wide range of products, including:
- Processed food
- Local drinks and coffee
- Furniture and home items
- Fashion accessories
- Filipiniana clothing
- Jewelry
- Bags
- Gifts and holiday décor
- Woodcrafts
- Organic goods
- Cosmetic products
The fair gives shoppers a chance to buy straight from businesses based in Central Luzon. It also helps sellers test products with customers in Metro Manila.
DTI Region 3 Director Edna Dizon said the goal goes beyond a short sales event.
“Our MSMEs are proving that products born from Central Luzon can be proudly made here and made ready for the world.”
All Seven Central Luzon Provinces Are Represented
Businesses from Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales will join the 2026 fair.
Each province has its own mix of food, farm products, crafts, clothing, furniture, and other goods.
This makes the fair useful for shoppers who want to compare products from different parts of Central Luzon without traveling from province to province.
The Department of Trade and Industry has used the Likha trade fair for years to help regional businesses reach institutional buyers and customers in Metro Manila.
DTI describes the event as one of Region 3’s main trade promotion programs. The agency works with other groups to help MSMEs improve their products and meet more buyers.
Readers can learn more about the program through the DTI Region 3 programs page.
Craft Demos and a Coffee Corner Are Part of the Event
Shopping is not the only activity at the fair.
Local makers will hold craft demonstrations that show traditional and newer ways of making products. Visitors can watch some of the work behind the goods sold at the booths.
The event will also have a Coffee and Beverage Corner for drinks sourced from the region.
Another section will focus on products supported by DTI programs. The Special Product Showcase will feature Halal-certified goods, high-value coconut products, and sustainable items.
Some of these businesses received support through programs such as the Shared Service Facilities project and One Town, One Product Philippines.
Those programs can help small firms improve production, design, packaging, and access to equipment.
Organizers Target ₱38 Million in Sales
DTI has set a ₱38 million sales target for the 2026 Likha ng Central Luzon Trade Fair.
That amount remains a goal. It does not represent sales already made at this year’s event.
Last year’s fair gives some context for the target.
The 27th Likha ng Central Luzon Trade Fair, held in October 2025, brought together 148 MSMEs. DTI first set a ₱36.5 million target for that event.
After the five-day run, the Philippine Information Agency reported ₱55.3 million in total sales. That figure included ₱17.8 million in cash transactions, ₱29.7 million in booked orders, and ₱7.7 million in sales still under negotiation.
DTI said Bataan posted the highest provincial sales total in 2025 at about ₱17.4 million.
Those past numbers do not guarantee the same result this year. DTI will need to count actual sales and orders after the September 27 closing date.
Likha Gives Small Businesses Access to Metro Manila Buyers
Likha ng Central Luzon has a clear business goal.
Regional sellers often have strong markets in their own provinces but may have fewer chances to sell directly in Metro Manila.
Holding the fair at SM Megamall places these businesses inside one of Mandaluyong’s main shopping areas.
DTI says the trade fair can also connect MSMEs with larger buyers and exporters. These links may lead to orders that continue after the event ends.
The agency also uses trade fairs as part of its wider MSME program.
For 2026, DTI aims to generate more than ₱1 billion in sales from trade fairs across the Philippines. The agency reported about ₱700 million from 13 fairs in 2025, with more than 2,700 MSMEs taking part.
The ₱38 million target for Likha forms one part of that larger national goal.
What Visitors Should Know Before Going
The fair takes place at Megatrade Hall 2 on the fifth floor of Building B at SM Megamall.
SMX lists the event from 10 a.m. to 9 p.m. on each day of the run.
Here are the main details:
- Event: 28th Likha ng Central Luzon Trade Fair
- Dates: September 23–27, 2026
- Hours: 10 a.m.–9 p.m.
- Venue: Megatrade Hall 2, SM Megamall
- Location: Mandaluyong City
- Participating businesses: More than 140 MSMEs
- Provinces: Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales
- Admission: Free
- 2026 sales target: ₱38 million
DTI Region 3 and Philexport Region 3 organize the trade fair. The Regional Development Council Region 3 and the Central Luzon Growth Corridor Foundation Inc. also support the event.
The fair closes on September 27. Shoppers still have five days to visit the booths, try regional food, see local crafts, and support small businesses from across Central Luzon.
