EA7 Opens Its Largest Store Worldwide at SM Mall of Asia
Last Updated on September 17, 2026 by Martina Ericka Berania
EA7 SM Mall of Asia is now open in Pasay, and the new store is the Emporio Armani sportswear line’s largest location worldwide. The Philippine launch took place on September 16, 2026, giving Metro Manila shoppers a major new fashion opening inside one of the country’s busiest retail destinations.
The store covers just over 250 square meters, according to Philstar.com. The report also said it was the final EA7 store approved by Giorgio Armani before his death in 2025. That combination of scale and brand history gives the opening a stronger angle than a routine mall expansion.
Courtesy of James Reid and Giorgio Armani
What Opened at SM Mall of Asia
EA7 is Emporio Armani’s performance and athleisure line, covering apparel, footwear, and accessories designed around sport and everyday movement. The Mall of Asia branch introduces that range through a dedicated Philippine store rather than a small branded section inside another retailer.
Philstar.com reported that singer-actor James Reid attended the launch. Reid has an existing connection to the fashion house after appearing as a special guest at Milan Fashion Week in January 2024. His presence gave the opening a local entertainment angle, but the main news remains the store itself: its size, location, and worldwide distinction within EA7’s retail network.
Why the EA7 Mall of Asia Store Stands Out
At more than 250 square meters, the Pasay branch currently holds the title of EA7’s largest store in the world. The report said the brand is considering at least two more Metro Manila branches and may eventually open an even larger flagship. Those plans should be treated as prospective until the company confirms sites and opening dates.
For Manila shoppers, the opening also reflects Mall of Asia’s role as a launch site for international retail concepts. The complex draws residents, domestic travelers, and tourists, giving a global brand access to a broad audience in one location. EA7’s sportswear positioning may also appeal to shoppers who want designer branding in a more casual category than formal luxury fashion.
Key Details for Shoppers
- Brand: EA7, the sportswear and athleisure line of Emporio Armani
- Location: SM Mall of Asia in Pasay City
- Store size: just over 250 square meters
- Status: open as of September 16, 2026
- Distinction: currently the largest EA7 store worldwide
What to Check Before Visiting
The initial news report did not publish a complete product list, price guide, exact unit number, or store hours. Shoppers should check the SM Mall of Asia directory or EA7’s official local channels before making a special trip. Mall hours can change on holidays, and product availability will vary by size, color, and collection.
Visitors can also plan around the scale of the mall. SM Mall of Asia spans several connected buildings, so confirming the wing and nearest entrance can save time. Those using public transport should review current routes to the MOA complex, while drivers should check event-day traffic and parking advisories.
The EA7 opening is a notable Manila retail story because the branch carries a global superlative that has been specifically reported and quantified. Future expansion, however, remains unconfirmed until EA7 announces new locations.
Would you visit the new EA7 store at Mall of Asia? Share your thoughts in the comments, and follow @OverHereManila for more Manila openings and shopping news.
