Starbucks Traditions 2027: The New Planner, Mugs and How to Collect Stickers
Last Updated on November 2, 2026 by Jaskaran Singh
Starbucks Traditions 2027 starts on November 3, 2026. Every year, this holiday promo lets customers collect stickers and trade them for a free item. This year marks the 24th year of the tradition in the Philippines, and the collection has grown to five pieces.
This year, the theme is “Wrapped in Joy.” As a result, the items come in warm copper, ivory and black tones. They also have woven textures and festive details.
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What Is in the Starbucks Traditions 2027 Collection
In total, there are five items this year, up from four last year. Of these, two are brand new.
- Siren Planner with Pouch: A woven-texture cover, weekly pages, monthly calendars and zodiac-inspired monthly art. It comes with a pen, a copper pouch and a mini blind box with a surprise keychain.
- Travel Case with Towel (new): An ivory hard case with a ridged, luggage-style finish and a matching towel.
- 20oz Glass Mug (new): A mug that fades from black to clear. It comes with a straw.
- 20oz Stainless Steel Tumbler: Copper swirls on ivory, a flip-top straw and a built-in handle.
- 24oz Cold Cup: Champagne glitter, a black lid and a coffee cherry leaf straw topper.
In addition, the planner keychain comes in five designs: a cat barista, an apron, a cup, the logo and a storefront. However, you will not know which one you get until you open the box.
How to Collect Stickers
First, you earn one e-sticker for every Tall, Grande or Venti handcrafted drink you buy. Then, stickers add up when you order at Starbucks stores nationwide. Besides that, the Starbucks PH App and QR Promo Cards also work.
Finally, once you have 19 e-stickers, you can trade them for one item of your choice.
- Sticker Collection: November 3, 2026 to January 4, 2027
- Stickers Needed: 19 e-stickers for one item
- Redemption Deadline: March 5, 2027
- Where to Earn: Starbucks stores nationwide, the Starbucks PH App or a QR Promo Card
Holiday Drinks to Try This Season
At the same time, Starbucks has holiday drinks on the menu. The new Melted Mochi Mallow Oatmilk costs P235 for a Grande. Meanwhile, the Peppermint Mocha and Toffee Nut Crunch are back, each at P225 for a Grande. All three come hot, iced or as a Frappuccino.
So far, Starbucks has not shared prices for buying the collection items outright. Because of this, collecting stickers is the main way to get them for now.
In short, Starbucks Traditions 2027 runs until January 4, 2027. After that, you have until March 5, 2027, to redeem your item. To keep track of your stickers, you can check the Starbucks PH App during the promo.
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