PICKUP COFFEE Opens Its Biggest Branch and First 'PRIME' Store in Metro Manila • Over Here Manila

The fast-growing local coffee chain PICKUP COFFEE has officially opened its largest branch to date. The new flagship store, located at Ayala Malls Vertis North, is also the first-ever PICKUP PRIME in Metro Manila.

Unlike the brand’s familiar grab-and-go kiosks, this new location offers a full café experience. It provides a larger space designed for customers to sit, work, and enjoy their drinks and food.

A New Cafe Experience

The PICKUP PRIME concept, first launched in Cebu, brings a different setting and new technology to the brand’s Manila operations. The store features self-service kiosks for easy ordering. Customers can also order ahead of time using the PICKUP App, which includes a new loyalty program called the PICKUP Club.

The space was designed in collaboration with Hong Kong-based studio DEFT. It features custom art from Filipino creatives Dondi Fernandez and Jesse Camacho. There is also an interactive mirror photobooth for guests to use.

New Drinks and Pastries on the Menu

To go with the new store, PICKUP PRIME Vertis North is offering a lineup of exclusive menu items that are not available at other branches.

New Coffee Drinks:

Americano Orange Sunrise (₱99)
Sea Salt Biscoff Latte (₱119)
Tiramisu Latte (₱125)
Golden Buttercream Latte (₱109)

New Dessert Swirls:

Kape Kastila (₱75)
Americano Affogato (₱89)
Caramel Biscoff (₱75)
Matcha Oreo (₱75)

The store also offers a selection of pastries, including croissants, ensaymada rolls, and cookies, from Ricardo Guninto’s 5G Coffee House.

Celebrating a Milestone

Co-founder and Chief Brand Officer Bien Lee was present at the launch and called the new store a significant achievement.

“This is such a special milestone for PICKUP COFFEE — our biggest and very first PICKUP PRIME store here in Metro Manila,” Lee said. “I can’t wait to see all the moments of UPlift this store will bring to the PICKUP community.”

Brand ambassador Anne Curtis also attended the opening event. In just three years, PICKUP COFFEE has grown to over 400 company-owned branches across the country and has served more than 40 million cups of coffee.

How to Get the Opening Discount

To celebrate the opening, the company is offering a discount for app users. Customers can get 25% off all orders worth ₱300 or more when they order through the PICKUP App. The promotion runs from August 30 to September 12, 2025.

You can visit the new PICKUP PRIME on the Ground Floor of Ayala Malls Vertis North, Quezon City.

To experience the new flagship for yourself, visit PICKUP PRIME at the Ground Floor of Ayala Malls Vertis North, Quezon City. For the latest updates, exclusive offers, and a full look at the menu, follow them on Instagram @pickupcoffeeofficial or visit their website.

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